Brand in use
Practical examples for making KI Health materials. The core rules stay in the shorter guidelines.
Applications & Collateral
Six surfaces the mark must survive. Each tile carries the real artwork, the working size, and the one rule a printer or supplier needs before they can quote the job.
Stationery, quietly considered
One flatlay, four artefacts, four rules. Uncoated stock, gold foil restrained to a hairline, teal ink for the wordmark. The suite reads the way our support does: warm to the hand, quietly precise.
Uniform
Two polos and one hoodie. Embroidered mark on the left chest, tone-on-tone by default. Recognisable up close, invisible from across the car park.
Merch
Four gift-only artefacts. Given to participants, families, and staff. Never sold, never stacked on a merch table, never branded larger than the object requires.
Business card
85 × 55 mm, 350gsm Colorplan Mist uncoated, deep-teal ink with a single gold-foil hairline at the top edge. Set 5 mm from every trim, printed on the long grain.
Letterhead, A4 cover & follower
Two sheets, one system. The cover carries the full wordmark, the gold hairline, and the return address block. Followers drop to the mark alone in the top-left so continued body copy owns the page. Both sit on Munken Pure 100gsm at 210 x 297 mm with 21 mm margins.
Envelope and compliments slip
Two artefacts, one rule set. DL envelope carries the mark bottom-right, the compliments slip carries the mark top-left. The stamp lands into whitespace, never on the mark.
Internal memo, A4
Quieter than the letterhead, intended for internal circulation. Mark sits smaller, a rule anchors the meta block, body copy stays generous.
Team,
Effective Monday, intake calls will be scheduled in fifteen minute blocks. This keeps the front desk unhurried and gives every caller the same considered welcome.
A short brief follows in the shared folder. Please read before Friday.
With thanks,
Practice Manager
Presentation folder
A4 pocket folder for onboarding packs, referral letters, and new-patient information. Foil mark on the front, matte laminated ink board, interior in cream.
Envelope suite
Three sizes cover the full stationery system. Return address anchored top-left, mark sized proportionally. The rule of thumb: the mark never crosses the fold, never sits under postage.
Subiaco WA 6008
Subiaco WA 6008
Subiaco WA 6008
At the door
Brushed brass on ivory render, mark 240 mm wide, mounted at 1500 mm from ground. The sign is small on purpose: a place to be received, not advertised.

Vehicle livery
Small fleet, quiet livery. Ivory bodies with a single ink wordmark on the rear quarter and a gold pinstripe at the sill. Never full wraps, never illustrations.











